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Our Mission


Keep youth hockey strong by ensuring that kids have a place to play.

At Blue Line Apparel Co. we recognize that many communities around the country have little, to no, funding to upgrade their local ice arenas to meet specific environmental standards. This is especially true in the rural towns.  Through distribution of funds to these communities, working with corporate partners, creating greater awareness while engaging state and local governments, we will solve this problem as a team.


Minnesota is known as the State of Hockey™.  We intend to prevent it from becoming the Twin Cities of Hockey.  This crisis is not isolated to Minnesota, however.  Communities across the U.S., in Michigan, Wisconsin, New York, and more are facing this same financial challenge.  We at Blue Line Apparel Co. want to ensure that kids have a place to play the wonderful game of hockey, to make lifelong friends, and make lifelong memories.